This privacy policy sets out how AUK Supplies Limited trading variously as AUK Supplies, AUK Hygiene, SWS Hardware and Modu Hygiene, SWS Hardware uses and protects any personal data and information supplied when you use this website.
We are committed to ensuring that your personal data and information is protected and never misused.
Our Privacy policy explains what personal information we collect, why we collect it, how we use it, the control you have over your personal information and the procedures we have in place to protect your personal information. Privacy policies can be complicated. We have tried to make ours as clear and as accessible as possible.
This website is not intended for children and we do not knowingly collect data relating to children.
If you have any questions, comments or concerns about any aspect of this policy or how we handle your information please email our Privacy team on info@auk-group.com
Personal data means any information about an individual from which that person can be identified.
We will only ask for or collect the personal information we need to provide and improve the service, products and experiences our customers expect. We may collect, use, store and transfer different kinds of personal data as follows:
We also collect, use and share aggregated data such as statistical or demographic data which is not personal data as it does not directly (or indirectly) reveal your identity. For example, we may aggregate individuals' Usage Data to calculate the percentage of users accessing a specific website feature in order to analyse general trends in how users are interacting with our website to help improve the website and our service offering.
AUK Supplies Limited (Company Number: 05111595) is the data controller and responsible for your personal data. In this policy we may be referred to as AUK Supplies, Auk Hygiene, SWS Hardware, Modu Hygiene (which are all trading styles of the Company), the Company, “we”, “us” or “our”. A data controller determines the purposes and means of processing personal data.
Our registered address is 7 Cavalier Road, Heathfield Industrial Estate, Newton Abbot, TQ12 6TQ.
Personal data is collected in one or more of the following ways:
The primary legal basis for processing your personal data is contractual, to allow us to carry out the business transactions agreed between you and the Company.
In addition, we may also process your personal data on the basis of our legitimate interests in carrying out marketing activities and developing new products or services. If we rely on legitimate interests as the lawful basis for processing and using your data, we will also complete a legitimate interests assessment to ensure we balance your interests with ours. We do not process your personal data for activities where our interests are overridden by the impact on you (unless we have your consent to do so, or we are required to do so by law).
We may also use your personal data where it is necessary for compliance with a legal obligation that we are subject to. If this is the case, we will identify the legal obligation when we rely on this basis.
However, we will only send you marketing communications if either:
In all cases, you may change your mind about this at any time by just letting us know. If you do opt out, you may still receive service related communications that are essential for administrative or customer service purposes.
We will never share your data with third parties for their own marketing purposes unless you have expressly agreed that we can do so.
Our main reason for collecting and using your personal information is to provide and improve the service, products and experiences that you expect from us. We use the information you share with us in the following ways:
Most importantly, we never sell your personal information to anyone and only share it as outlined in this Privacy policy or when you ask us to.
We share your personal information with certain third parties who provide services on our behalf. They only have access to the personal information they need to perform those services. They are required to keep your personal information confidential and may not use it other than as we ask them to and always in accordance with this Privacy policy.
The third parties who provide services on our behalf fall into the following categories:
We will also share your personal information if we are required to do so by law.
If we choose to sell, transfer or merge parts of our business or our assets, we may share your data with third parties relating to that purpose. If a change happens to our business, the new owners may use your personal data in the same way as set out in this policy.
We may transfer your personal data outside the UK to some of our service providers.
Where we do so we will only do so where the UK has issued regulations confirming that the country to which we are transferring your data ensures an adequate level of protection for your rights and freedoms, or where other appropriate safeguards are in place, such as binding corporate rules, standard contractual clauses approved for use in the UK, an approved code of conduct or a certification mechanism.
We only keep your personal information for as long as we need to, to be able to use it for the reasons given in this Privacy policy, and for as long as we are required to keep it by law. We may retain it for longer in the event of a complaint or if we reasonably believe that there is the prospect of litigation in relation to our relationship with you.
By law we have to keep basic information about you and any transactions we have had with you for six years after you cease being a customer e.g. for tax purposes.
We may provide links to other websites which are not operated and controlled by the Company.
We have no control over and are not responsible for the content of those sites or how the third parties responsible for them collect and use your personal information. We do not endorse or make any representations about third-party websites.
Third-party websites may have their own privacy policies explaining how they use and share your personal information. You should carefully review those privacy policies before you use these websites to make sure that you are happy with how your personal information is being collected and shared.
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We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.
Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.
You can choose to accept or decline cookies. If you choose to decline cookies, you may be prevented from taking full advantage of our website.
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We are committed to protecting your personal information. We use appropriate technical and organisational measures, including encryption, to protect your personal information and privacy, and review those regularly.
We protect your personal information using a combination of physical and IT security controls, including access controls that restrict and manage the way in which your personal information and data is processed, managed and handled.
We also ensure that our staff are adequately trained in protecting your personal information.
Our procedures mean that we may occasionally request proof of identity before we share your personal information with you.
We have put in place procedures to deal with suspected personal data breaches and will notify you and any applicable regulator of a breach where we are legally required to do so.
We will only send you marketing communications when you have told us that you are happy for us to do so, or on the basis set out in this policy above.
You can change the way that we contact you in the following ways:
If you hadn’t previously asked us to send you marketing communications, you can ask us to start contacting you (sometimes called an "opt-in") by:
If you have previously said that you would like us to contact you ("opted-in") but would like to change or update the way that we do so, you can update your preferences by:
If you want to stop receiving marketing communications from us (sometimes called "opting out"), you can do so at any time by:
You have the right to access, update and amend personal information that we hold about you. Please do keep us informed if your personal data changes during the course of our relationship with you. You can also:
If you would like to exercise any of your rights in relation to your personal information, please email info@swshardware.com or contact us by telephone on 01626 333900 or by post at 7 Cavalier Road, Heathfield Industrial Estate, Newton Abbot, TQ12 6TQ.
You will not have to pay a fee to access your data or exercise your rights relating to it, but we may charge a reasonable fee if your request is unfounded, repetitive or excessive. We can also refuse to comply with your request in these circumstances.
We may need to request specific information from you to help us to confirm your identity.
We try to respond to all such requests within one month but occasionally it can take us longer, in which case we will notify you and keep you updated.
If you are not satisfied with our response to your request, you also have the right to refer the matter to the Information Commissioner in the UK.
Updated February 2025.
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